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Fails, HighProductPXL 11/14Effort ~1hWho: ThemeJust do itPDP-02
Name, price and proof above the fold

deathwishcoffee.com/products/rise-again-collectible-gift-box

01What we found
Price ($30.00) starts 909px down, below the 844px first screen. Star rating starts 414px down, inside the first screen.
02Why it costs sales
Shoppers scan the top-left first; title, price and rating together answer 'what, how much, is it good' in one look.
The research: F-pattern, social proofMain cause: value proposition / clarityFixes: motivation
03The fix. Who: Theme
- 1Show the product name, price and star rating together at the top of the page on mobile, next to the buy button.
04What should change
High impact on add-to-cart
If title, price and rating sit together above the fold, then add-to-cart rate will rise, because key decision info is seen first.
mobile 390, deathwishcoffee.com/products/rise-again-collectible-gift-boxnngroup.comcxl.com