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Finding 1 of 27. deathwishcoffee.com

Scanned 3 Oct, 16:36 PKT

01

Fails, HighProductPXL 11/14Effort ~1hWho: ThemeJust do itPDP-02

Name, price and proof above the fold

Phone screenshot on deathwishcoffee.com/products/rise-again-collectible-gift-box, marked to show: Name, price and proof above the fold
Mobile, 390 × 844
deathwishcoffee.com/products/rise-again-collectible-gift-box
Desktop screenshot on deathwishcoffee.com/products/rise-again-collectible-gift-box, marked to show: Name, price and proof above the fold
Desktop, 1366 × 900

01What we found

Price ($30.00) starts 909px down, below the 844px first screen. Star rating starts 414px down, inside the first screen.

02Why it costs sales

Shoppers scan the top-left first; title, price and rating together answer 'what, how much, is it good' in one look.

The research: F-pattern, social proofMain cause: value proposition / clarityFixes: motivation

03The fix. Who: Theme

  1. 1Show the product name, price and star rating together at the top of the page on mobile, next to the buy button.

04What should change

High impact on add-to-cart

If title, price and rating sit together above the fold, then add-to-cart rate will rise, because key decision info is seen first.

mobile 390, deathwishcoffee.com/products/rise-again-collectible-gift-boxnngroup.comcxl.com

Use j / k to move between findings. Scored from public pages only. A guide, not a forecast.