deathwishcoffee.com

Price ($30.00) starts 909px down, below the 844px first screen. Star rating starts 414px down, inside the first screen.

Shoppers scan the top-left first; title, price and rating together answer 'what, how much, is it good' in one look.

1. 1Show the product name, price and star rating together at the top of the page on mobile, next to the buy button.

High impact on add-to-cart

If title, price and rating sit together above the fold, then add-to-cart rate will rise, because key decision info is seen first.

Neither a shipping cost or threshold nor a delivery estimate was found near Add to cart.

A cost that appears only at checkout feels like a loss; a concrete date is easier to judge than 'ships in 3 to 5 days'.

1. 1Add a Text block under Add to cart: 'Free delivery over $75 · otherwise $6.95 · arrives in 3 to 5 business days'. Repeat it in the cart drawer. Later, show a date ('Arrives by Thu 9 Oct').

High impact on add-to-cart

If we show delivery cost, free-shipping threshold and arrival window under Add to cart, then checkout completion will rise, because shoppers can predict the total and no loss appears at the last step.

Buy box: 12 blocks between price and Add to cart. Dominant button: yes.

Badges, app widgets and secondary buttons in the buy box compete with the one action that matters.

1. 1Give Add to cart a full-width solid style in the brand accent; move badges, upsells and extra app widgets below the button.

Med impact on add-to-cart

If we make ATC the largest, highest-contrast element and move non-essential widgets below it, then add-to-cart rate will rise, because the primary action stands out.

No returns line or link was found within 600px of Add to cart.

A short, plain returns line at the buy box removes the 'what if it doesn't fit' worry.

1. 1Add a line under the delivery info: '30-day free returns', linking to the refund policy.

Med impact on add-to-cart

If we add a one-line returns summary with a link next to ATC, then add-to-cart rate will rise, because purchase risk feels reversible.

No Shop Pay or dynamic checkout button was found next to Add to cart.

Wallet buttons let returning wallet users skip forms; familiar payment brands also reassure on security.

1. 1Turn on 'Show dynamic checkout buttons' in the product section so Shop Pay / Apple Pay / Google Pay appear under Add to cart.

Med impact on add-to-cart

If we show dynamic checkout buttons on the PDP, then checkout completion will rise, because wallet users skip form entry.

6 product image(s). The main image is smaller than the space it fills.

Online, images replace touch; too few images or hidden gallery navigation leave quality questions open.

1. 1Add at least 3 to 5 photos (front, detail, in use/scale) and use your theme's zoom/swipe gallery.

Med impact on add-to-cart

If each product has 3 to 5+ images with visible thumbnails and zoom, then add-to-cart rate will rise, because shoppers can inspect the product.

The product has a size option and no size guide was linked from the page.

Fit uncertainty makes apparel shoppers hesitate; a size guide at the selector answers it in context.

1. 1Add a 'Size guide' link beside the size picker that opens a chart in a drawer, plus a one-line fit note ('Runs true to size').

Med impact on add-to-cart

If we add a size-guide link next to the size options, then add-to-cart rate will rise, because shoppers can choose a size confidently.

3 tappable controls are under 24px, and Add to cart is under 44px tall.

Small or crowded targets cause mis-taps on options and buttons where precision matters.

1. 1Make variant pills, quantity buttons and buy-box links at least 44px tall with 8px gaps.

Med impact on add-to-cart

If we enlarge and space option and buy-box targets, then ATC errors will fall and add-to-cart will rise, because shoppers tap what they intend.

Reviews are present without photos, merchant replies, or a way to browse critical reviews.

Shoppers seek out negative and photo reviews to check fit and quality; answered complaints show the brand cares.

1. 1Turn on photo reviews and rating filters in the review app; reply politely and specifically to every 1 to 3 star review.

Low impact on add-to-cart

If we enable photo reviews and a rating filter and reply to negative reviews, then add-to-cart rate will rise, because reviews look credible and answer fit doubts.

This looks like a measurable product and no per-unit price was found.

For packs and consumables, a per-unit price lets shoppers compare value quickly (and is legally required in some markets).

1. 1Fill in the unit price fields on Shopify product variants and make sure the theme displays them.

Low impact on add-to-cart

If we show unit price on multi-pack/consumable products, then add-to-cart rate will rise, because value comparison is easier.

Product images are present, and none of the visible image text describes a model or a scale reference.

Without a person or object for scale, shoppers misjudge size and fit.

1. 1Add at least one photo of the product being worn or used, or next to a familiar object.

Med impact on add-to-cart

If we add an on-model or in-scale image to the gallery, then add-to-cart rate will rise, because shoppers can judge size.

Description is about 184 words. Question coverage was not separately scored without a model call. Materials, fit, care, and dimensions were not scored without a model, so this stays a warning.

Shoppers look for materials, fit, care and dimensions; scannable bullets answer them faster than prose.

1. 1Add short, scannable sections covering size/fit, materials, dimensions, care and what's in the box.

Med impact on add-to-cart

If we rewrite descriptions as scannable bullets covering material, fit, size and care, then add-to-cart rate will rise, because common doubts are answered.

2 overlay(s) in the first seconds. More than one overlay is open.

A popup on load interrupts the task before any value is seen; users close it reflexively and some leave.

1. 1Show at most one popup, delay it (e.g. after scroll or exit intent), and make sure it never covers the Add to cart button on mobile.

High impact on returning-visitor CVR

If we delay the email popup until scroll/exit intent and keep only one overlay, then home and PDP bounce will fall and add-to-cart will rise, because the first visit isn't interrupted.

A headline is visible ("DESSERT CALLED. COFFEE ANSWERED.").

Visitors decide within the first 10 to 20 seconds whether to stay; if the first screen doesn't say what is sold and why it's better here, the default is to leave.

1. 1Rewrite the hero headline as: what you sell + who it's for + the one reason to buy from you (e.g. 'Garment-dyed linen shirts, made to soften for years'). Keep it in live text, not baked into the image.

High impact on returning-visitor CVR

If we replace the hero slogan with a concrete line (what we sell + for whom + main reason to buy here), then home→collection/PDP click-through will rise, because visitors can judge relevance before they lose interest.

Only returns was found in the announcement, hero, or beside Add to cart.

Unexpected costs and return worries are top abandonment reasons; stating them early reduces anxiety before the shopper invests effort.

1. 1Add a static row of 2 to 4 short reassurances (delivery threshold, returns window, dispatch time) under the header; don't rely on a rotating announcement bar.

Med impact on returning-visitor CVR

If we show a short USP bar ('Free delivery over $75 · 30-day returns · Ships in 2 days') under the header, then add-to-cart rate will rise, because shoppers' cost and risk questions are answered up front.

The hero slider is marked to autoplay.

Auto-rotating slides move before people read them, hide most messages and take control from the user.

1. 1Turn off autoplay in the slideshow section settings, or replace the slideshow with a single image banner.

Low impact on returning-visitor CVR

If we replace the auto-rotating hero with one static message, then hero CTA click-through will rise, because the main message stays readable.

No button-styled call to action was visible on the first screen.

When several buttons compete with equal weight, the eye has no entry point; one visually dominant CTA works as Fogg's prompt.

1. 1Keep one solid, high-contrast button in the hero ('Shop linen'); turn secondary actions into outline buttons or text links.

Med impact on returning-visitor CVR

If we make one primary CTA visually dominant and demote the others to text links, then first-click rate on the home page will rise, because shoppers see the obvious next step.

No express wallet was visible on the checkout landing.

Shop Pay and other wallets at the top let returning users finish in a few taps.

1. 1Enable Shop Pay and other wallets in Settings → Payments so they show at the top of checkout.

Med impact on checkout completion

If Shop Pay/Apple Pay/Google Pay are enabled and shown at the top, then checkout completion will rise, because wallet users skip forms.

Reviews are on the product page. Home-wide ratings and whether testimonials are specific were not confirmed.

Real ratings with counts and specific reviews persuade; perfect 5.0 scores or vague 'loved by thousands' claims look fake.

1. 1Show your real average and review count on the home page and PDP; use specific customer quotes with first name and product.

Med impact on returning-visitor CVR

If we show real rating averages with counts on home and PDP (and stop hiding lower ratings), then add-to-cart rate will rise, because proof looks believable.

Refund policy exists, shipping policy exists, footer links no, product-page mention no.

Clear, readable returns and shipping policies reduce purchase risk; legal-only wording increases doubt.

1. 1Publish refund and shipping policies (Settings → Policies) and link them in the footer and next to the buy button.

High impact on returning-visitor CVR

If policies are linked near the buy box and footer and summarised in plain language, then add-to-cart rate will rise, because risk feels lower.

No email, phone, chat, or contact-page link was found in the footer.

A real email, address or phone shows a business that will answer; their absence is a scam signal.

1. 1Show a real email and/or phone and a contact page link in the footer.

Med impact on returning-visitor CVR

If contact details are easy to find, then returning-visitor CVR will rise, because the store looks accountable.

A help link exists (Help + FAQ). Whether it covers shipping, returns, and fit was not fetched.

Shoppers with a last question (sizing, delivery, returns) leave if the answer isn't findable in a tap or two.

1. 1Create an FAQ page (delivery, returns, sizing, payment) and link it in the footer and as a collapsible block on the PDP.

Low impact on returning-visitor CVR

If an FAQ covering delivery, returns and sizing is linked from the PDP and footer, then add-to-cart rate will rise, because last doubts get answered without leaving.

CLS 0.827 via the audit browser (lab, not field data).

Content jumping under the thumb causes taps on the wrong button.

1. 1Reserve space for images, review stars and banners so the buy button doesn't jump while the page loads.

Med impact on returning-visitor CVR

If CLS stays ≤0.1 around the buy box, then mis-taps will fall and add-to-cart will rise, because buttons stay where the thumb expects.

total blocking time 1545ms via the audit browser (lab, not field data).

Taps that respond late feel broken; shoppers tap again or give up.

1. 1Remove or defer apps and scripts that run on every page so taps on Add to cart and options respond instantly.

High impact on returning-visitor CVR

If INP drops to ≤200ms on the PDP, then ATC errors will fall, because taps feel instant.

38 third-party script origins, about 289KB.

Every app embed adds script weight; leftover apps slow every page for no benefit.

1. 1Audit installed apps: uninstall unused ones, turn off their app embeds, and keep only what earns its place.

Med impact on returning-visitor CVR

If we remove unused app embeds, then LCP/INP will improve and bounce will fall, because pages carry less script.

cart feedback 793ms. filter update not measured.

Waits over about a second after tapping Add to cart or a filter break the shopper's flow.

1. 1Simplify the cart drawer (fewer upsell widgets) so it opens instantly after Add to cart.

Med impact on returning-visitor CVR

If cart drawer and filter updates complete in under 1s, then cart reach and filter use will rise, because interactions feel immediate.

A result count is shown, without a paging control.

Showing how many items there are and using 'Load more' instead of tiny page links helps shoppers judge the effort and keep browsing.

1. 1Show 'X products' above the grid and replace numbered pagination with a 'Load more' button (often a theme setting).

Low impact on returning-visitor CVR

If we show the product count and a 'Load more' button, then products viewed per session will rise, because browsing feels finite and controllable.