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Finding 27 of 27. deathwishcoffee.com

Scanned 3 Oct, 16:36 PKT

27

Warning, LowTrustPXL 6/14Effort ~2hWho: Content/OpsJust do itTRU-08

FAQ / help answers are easy to reach

Phone screenshot on deathwishcoffee.com, marked to show: FAQ / help answers are easy to reach
Mobile, 390 × 844
deathwishcoffee.com
Desktop screenshot on deathwishcoffee.com, marked to show: FAQ / help answers are easy to reach
Desktop, 1366 × 900

01What we found

A help link exists (Help + FAQ). Whether it covers shipping, returns, and fit was not fetched.

02Why it costs sales

Shoppers with a last question (sizing, delivery, returns) leave if the answer isn't findable in a tap or two.

The research: self-service, recognition over recallMain cause: anxietyFixes: ability

03The fix. Who: Content/Ops

  1. 1Create an FAQ page (delivery, returns, sizing, payment) and link it in the footer and as a collapsible block on the PDP.

04What should change

Low impact on returning-visitor CVR

If an FAQ covering delivery, returns and sizing is linked from the PDP and footer, then add-to-cart rate will rise, because last doubts get answered without leaving.

mobile 390, deathwishcoffee.combaymard.comnngroup.com

Use j / k to move between findings. Scored from public pages only. A guide, not a forecast.