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Finding 23 of 27. deathwishcoffee.com

Scanned 3 Oct, 16:36 PKT

23

Warning, LowCollectionPXL 7/14Effort ~1hWho: ThemeJust do itCOL-06

Result count and paging are clear

Phone screenshot on deathwishcoffee.com/collections/bagged, marked to show: Result count and paging are clear
Mobile, 390 × 844
deathwishcoffee.com/collections/bagged
Desktop screenshot on deathwishcoffee.com/collections/bagged, marked to show: Result count and paging are clear
Desktop, 1366 × 900

01What we found

A result count is shown, without a paging control.

02Why it costs sales

Showing how many items there are and using 'Load more' instead of tiny page links helps shoppers judge the effort and keep browsing.

The research: choice overload, user controlMain cause: clarityFixes: ability

03The fix. Who: Theme

  1. 1Show 'X products' above the grid and replace numbered pagination with a 'Load more' button (often a theme setting).

04What should change

Low impact on returning-visitor CVR

If we show the product count and a 'Load more' button, then products viewed per session will rise, because browsing feels finite and controllable.

mobile 390, deathwishcoffee.com/collections/baggedbaymard.comnngroup.com

Use j / k to move between findings. Scored from public pages only. A guide, not a forecast.