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Finding 22 of 27. deathwishcoffee.com

Scanned 3 Oct, 16:36 PKT

22

Fails, MedHomePXL 7/14Effort ~1hWho: ThemeTestHOM-03

One dominant call to action on the first screen

Phone screenshot on deathwishcoffee.com, marked to show: One dominant call to action on the first screen
Mobile, 390 × 844
deathwishcoffee.com
Desktop screenshot on deathwishcoffee.com, marked to show: One dominant call to action on the first screen
Desktop, 1366 × 900

01What we found

No button-styled call to action was visible on the first screen.

02Why it costs sales

When several buttons compete with equal weight, the eye has no entry point; one visually dominant CTA works as Fogg's prompt.

The research: visual hierarchy, choice overloadMain cause: distraction / clarityFixes: prompt

03The fix. Who: Theme

  1. 1Keep one solid, high-contrast button in the hero ('Shop linen'); turn secondary actions into outline buttons or text links.

04What should change

Med impact on returning-visitor CVR

If we make one primary CTA visually dominant and demote the others to text links, then first-click rate on the home page will rise, because shoppers see the obvious next step.

mobile 390, deathwishcoffee.comnngroup.comconversion.combehaviormodel.org

Use j / k to move between findings. Scored from public pages only. A guide, not a forecast.