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Finding 3 of 27. deathwishcoffee.com

Scanned 3 Oct, 16:36 PKT

03

Fails, HighHomePXL 11/14Effort ~30mWho: AppJust do itHOM-07

Popup stack does not block the first visit

Phone screenshot on deathwishcoffee.com, marked to show: Popup stack does not block the first visit
Mobile, 390 × 844
deathwishcoffee.com
Desktop screenshot on deathwishcoffee.com, marked to show: Popup stack does not block the first visit
Desktop, 1366 × 900

01What we found

2 overlay(s) in the first seconds. More than one overlay is open.

02Why it costs sales

A popup on load interrupts the task before any value is seen; users close it reflexively and some leave.

The research: interruption cost, banner blindnessMain cause: distraction / anxietyFixes: ability

03The fix. Who: App

  1. 1Show at most one popup, delay it (e.g. after scroll or exit intent), and make sure it never covers the Add to cart button on mobile.

04What should change

High impact on returning-visitor CVR

59% of benchmarked sites use aggressive popups (Baymard UX statistics).

benchmark, not this store's forecast

If we delay the email popup until scroll/exit intent and keep only one overlay, then home and PDP bounce will fall and add-to-cart will rise, because the first visit isn't interrupted.

mobile 390, deathwishcoffee.combaymard.comnngroup.comdevelopers.google.com

Use j / k to move between findings. Scored from public pages only. A guide, not a forecast.