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Fails, LowProductPXL 8/14Effort ~2hWho: App + Content/OpsTestPDP-10
Reviews have depth: photos, filters, responses to negatives
deathwishcoffee.com/products/rise-again-collectible-gift-box
01What we found
Reviews are present without photos, merchant replies, or a way to browse critical reviews.
02Why it costs sales
Shoppers seek out negative and photo reviews to check fit and quality; answered complaints show the brand cares.
The research: social proof credibilityMain cause: anxietyFixes: motivation
03The fix. Who: App + Content/Ops
- 1Turn on photo reviews and rating filters in the review app; reply politely and specifically to every 1 to 3 star review.
04What should change
Low impact on add-to-cart
89% of benchmarked sites don't respond to negative reviews; 63% don't let users browse reviewer images (Baymard PDP 2026).
benchmark, not this store's forecast
If we enable photo reviews and a rating filter and reply to negative reviews, then add-to-cart rate will rise, because reviews look credible and answer fit doubts.
mobile 390, deathwishcoffee.com/products/rise-again-collectible-gift-boxbaymard.comspiegel.medill.northwestern.edu