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Finding 17 of 27. deathwishcoffee.com

Scanned 3 Oct, 16:36 PKT

17

Fails, LowProductPXL 8/14Effort ~30mWho: Content/OpsJust do itPDP-17

Unit price shown where relevant

Phone screenshot on deathwishcoffee.com/products/power-surge-coffee, marked to show: Unit price shown where relevant
Mobile, 390 × 844
deathwishcoffee.com/products/power-surge-coffee
Desktop screenshot on deathwishcoffee.com/products/power-surge-coffee, marked to show: Unit price shown where relevant
Desktop, 1366 × 900

01What we found

This looks like a measurable product and no per-unit price was found.

02Why it costs sales

For packs and consumables, a per-unit price lets shoppers compare value quickly (and is legally required in some markets).

The research: comparison effortMain cause: clarityFixes: ability

03The fix. Who: Content/Ops

  1. 1Fill in the unit price fields on Shopify product variants and make sure the theme displays them.

04What should change

Low impact on add-to-cart

81% of benchmarked sites don't show a unit price (Baymard PDP 2026).

benchmark, not this store's forecast

If we show unit price on multi-pack/consumable products, then add-to-cart rate will rise, because value comparison is easier.

mobile 390, deathwishcoffee.com/products/power-surge-coffeebaymard.com

Use j / k to move between findings. Scored from public pages only. A guide, not a forecast.