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Finding 19 of 27. deathwishcoffee.com

Scanned 3 Oct, 16:36 PKT

19

Fails, MedProductPXL 7/14Effort ~1 dayWho: Content/OpsTestPDP-13

Photos show real size and the product in use

Phone screenshot on deathwishcoffee.com/products/power-surge-coffee, marked to show: In-scale and on-model images
Mobile, 390 × 844
deathwishcoffee.com/products/power-surge-coffee
Desktop screenshot on deathwishcoffee.com/products/power-surge-coffee, marked to show: In-scale and on-model images
Desktop, 1366 × 900

01What we found

Product images are present, and none of the visible image text describes a model or a scale reference.

02Why it costs sales

Without a person or object for scale, shoppers misjudge size and fit.

The research: tangibility, size uncertaintyMain cause: clarity / anxietyFixes: motivation

03The fix. Who: Content/Ops

  1. 1Add at least one photo of the product being worn or used, or next to a familiar object.

04What should change

Med impact on add-to-cart

37% of benchmarked sites have no in-scale image; 23% have no human model (Baymard PDP 2026).

benchmark, not this store's forecast

If we add an on-model or in-scale image to the gallery, then add-to-cart rate will rise, because shoppers can judge size.

mobile 390, deathwishcoffee.com/products/power-surge-coffeebaymard.com

Use j / k to move between findings. Scored from public pages only. A guide, not a forecast.