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Finding 18 of 27. deathwishcoffee.com

Scanned 3 Oct, 16:36 PKT

18

Fails, LowHomePXL 8/14Effort ~30mWho: ThemeJust do itHOM-10

No hero carousel that rotates on its own

Phone screenshot on deathwishcoffee.com, marked to show: No auto-rotating hero carousel
Mobile, 390 × 844
deathwishcoffee.com
Desktop screenshot on deathwishcoffee.com, marked to show: No auto-rotating hero carousel
Desktop, 1366 × 900

01What we found

The hero slider is marked to autoplay.

02Why it costs sales

Auto-rotating slides move before people read them, hide most messages and take control from the user.

The research: banner blindness, user controlMain cause: clarity / distractionFixes: ability

03The fix. Who: Theme

  1. 1Turn off autoplay in the slideshow section settings, or replace the slideshow with a single image banner.

04What should change

Low impact on returning-visitor CVR

52% of benchmarked sites auto-rotate home carousels (Baymard, guideline #957).

benchmark, not this store's forecast

If we replace the auto-rotating hero with one static message, then hero CTA click-through will rise, because the main message stays readable.

mobile 390, deathwishcoffee.comnngroup.combaymard.com

Use j / k to move between findings. Scored from public pages only. A guide, not a forecast.