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14 / 27

Finding 14 of 27. deathwishcoffee.com

Scanned 3 Oct, 16:36 PKT

14

Fails, MedProductPXL 8/14Effort ~2hWho: ThemeJust do itPDP-20

Tap targets are big enough and spaced on mobile

Phone screenshot on deathwishcoffee.com/products/power-surge-coffee, marked to show: Tap targets are big enough and spaced on mobile
Mobile, 390 × 844
deathwishcoffee.com/products/power-surge-coffee
Desktop screenshot on deathwishcoffee.com/products/power-surge-coffee, marked to show: Tap targets are big enough and spaced on mobile
Desktop, 1366 × 900

01What we found

3 tappable controls are under 24px, and Add to cart is under 44px tall.

02Why it costs sales

Small or crowded targets cause mis-taps on options and buttons where precision matters.

The research: Fitts's law, error preventionMain cause: clarityFixes: ability

03The fix. Who: Theme

  1. 1Make variant pills, quantity buttons and buy-box links at least 44px tall with 8px gaps.

04What should change

Med impact on add-to-cart

66% of benchmarked mobile sites place tappable elements too close; 32% make them too small (Baymard UX statistics).

benchmark, not this store's forecast

If we enlarge and space option and buy-box targets, then ATC errors will fall and add-to-cart will rise, because shoppers tap what they intend.

mobile 390, deathwishcoffee.com/products/power-surge-coffeew3.orgbaymard.comnngroup.com

Use j / k to move between findings. Scored from public pages only. A guide, not a forecast.