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Finding 13 of 27. deathwishcoffee.com

Scanned 3 Oct, 16:36 PKT

13

Fails, HighTrustPXL 8/14Effort ~1hWho: Content/OpsJust do itTRU-01

Policies exist, are plain and linked near buy and footer

Phone screenshot on deathwishcoffee.com, marked to show: Policies exist, are plain and linked near buy and footer
Mobile, 390 × 844
deathwishcoffee.com
Desktop screenshot on deathwishcoffee.com, marked to show: Policies exist, are plain and linked near buy and footer
Desktop, 1366 × 900

01What we found

Refund policy exists, shipping policy exists, footer links no, product-page mention no.

02Why it costs sales

Clear, readable returns and shipping policies reduce purchase risk; legal-only wording increases doubt.

The research: risk reversalMain cause: anxietyFixes: motivation

03The fix. Who: Content/Ops

  1. 1Publish refund and shipping policies (Settings → Policies) and link them in the footer and next to the buy button.

04What should change

High impact on returning-visitor CVR

13% of US abandoners cited an unsatisfactory returns policy (Baymard abandonment survey).

benchmark, not this store's forecast

If policies are linked near the buy box and footer and summarised in plain language, then add-to-cart rate will rise, because risk feels lower.

mobile 390, deathwishcoffee.combaymard.comnngroup.com

Use j / k to move between findings. Scored from public pages only. A guide, not a forecast.