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Finding 7 of 27. deathwishcoffee.com

Scanned 3 Oct, 16:36 PKT

07

Fails, MedCheckoutPXL 11/14Effort ~15mWho: Content/OpsJust do itCHK-03

Express wallets shown first in checkout

Phone screenshot on deathwishcoffee.com/checkouts/cn/hWNHXe9NMIp2f2ObwoiGb8T4/en-us, marked to show: Express wallets shown first in checkout
Mobile, 390 × 844
deathwishcoffee.com/checkouts/cn/hWNHXe9NMIp2f2ObwoiGb8T4/en-us
Desktop screenshot on deathwishcoffee.com/checkouts/cn/hWNHXe9NMIp2f2ObwoiGb8T4/en-us, marked to show: Express wallets shown first in checkout
Desktop, 1366 × 900

01What we found

No express wallet was visible on the checkout landing.

02Why it costs sales

Shop Pay and other wallets at the top let returning users finish in a few taps.

The research: effort reductionMain cause: anxietyFixes: ability

03The fix. Who: Content/Ops

  1. 1Enable Shop Pay and other wallets in Settings → Payments so they show at the top of checkout.

04What should change

Med impact on checkout completion

If Shop Pay/Apple Pay/Google Pay are enabled and shown at the top, then checkout completion will rise, because wallet users skip forms.

mobile 390, deathwishcoffee.com/checkouts/cn/hWNHXe9NMIp2f2ObwoiGb8T4/en-usbaymard.comhelp.shopify.com

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