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Finding 6 of 27. deathwishcoffee.com

Scanned 3 Oct, 16:36 PKT

06

Fails, MedProductPXL 11/14Effort ~30mWho: ThemeTestPDP-19

Express checkout buttons on the PDP

Phone screenshot on deathwishcoffee.com/products/rise-again-collectible-gift-box, marked to show: Express checkout buttons on the PDP
Mobile, 390 × 844
deathwishcoffee.com/products/rise-again-collectible-gift-box
Desktop screenshot on deathwishcoffee.com/products/rise-again-collectible-gift-box, marked to show: Express checkout buttons on the PDP
Desktop, 1366 × 900

01What we found

No Shop Pay or dynamic checkout button was found next to Add to cart.

02Why it costs sales

Wallet buttons let returning wallet users skip forms; familiar payment brands also reassure on security.

The research: effort reductionMain cause: anxietyFixes: ability

03The fix. Who: Theme

  1. 1Turn on 'Show dynamic checkout buttons' in the product section so Shop Pay / Apple Pay / Google Pay appear under Add to cart.

04What should change

Med impact on add-to-cart

If we show dynamic checkout buttons on the PDP, then checkout completion will rise, because wallet users skip form entry.

mobile 390, deathwishcoffee.com/products/rise-again-collectible-gift-boxbaymard.combehaviormodel.org

Use j / k to move between findings. Scored from public pages only. A guide, not a forecast.