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Finding 12 of 27. deathwishcoffee.com

Scanned 3 Oct, 16:36 PKT

12

Warning, MedHomePXL 9/14Effort ~1hWho: Content/OpsJust do itHOM-04

Shipping, returns and guarantee shown near the top

Phone screenshot on deathwishcoffee.com, marked to show: Risk-reducer bar (shipping, returns, guarantee) near the top
Mobile, 390 × 844
deathwishcoffee.com
Desktop screenshot on deathwishcoffee.com, marked to show: Risk-reducer bar (shipping, returns, guarantee) near the top
Desktop, 1366 × 900

01What we found

Only returns was found in the announcement, hero, or beside Add to cart.

02Why it costs sales

Unexpected costs and return worries are top abandonment reasons; stating them early reduces anxiety before the shopper invests effort.

The research: loss aversion, risk reversalMain cause: anxiety / value propositionFixes: motivation

03The fix. Who: Content/Ops

  1. 1Add a static row of 2 to 4 short reassurances (delivery threshold, returns window, dispatch time) under the header; don't rely on a rotating announcement bar.

04What should change

Med impact on returning-visitor CVR

Excluding 'just browsing', 40% of US shoppers who abandoned cited extra costs too high and 13% cited an unsatisfactory returns policy (Baymard abandonment survey).

benchmark, not this store's forecast

If we show a short USP bar ('Free delivery over $75 · 30-day returns · Ships in 2 days') under the header, then add-to-cart rate will rise, because shoppers' cost and risk questions are answered up front.

mobile 390, deathwishcoffee.combaymard.comnngroup.comeconometricsociety.org

Use j / k to move between findings. Scored from public pages only. A guide, not a forecast.