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Warning, MedTrustPXL 9/14Effort ~1hWho: App + Content/OpsTestTRU-07
Reviews and proof are believable and visible on every page
deathwishcoffee.com/products/rise-again-collectible-gift-box
01What we found
Reviews are on the product page. Home-wide ratings and whether testimonials are specific were not confirmed.
02Why it costs sales
Real ratings with counts and specific reviews persuade; perfect 5.0 scores or vague 'loved by thousands' claims look fake.
The research: social proof, credibilityMain cause: anxiety / value propositionFixes: motivation
03The fix. Who: App + Content/Ops
- 1Show your real average and review count on the home page and PDP; use specific customer quotes with first name and product.
04What should change
Med impact on returning-visitor CVR
Purchase likelihood peaked for average ratings of 4.0 to 4.7 and fell as ratings approached 5.0 (Spiegel Research Center).
benchmark, not this store's forecast
If we show real rating averages with counts on home and PDP (and stop hiding lower ratings), then add-to-cart rate will rise, because proof looks believable.
mobile 390, deathwishcoffee.com/products/rise-again-collectible-gift-boxspiegel.medill.northwestern.edunngroup.comcxl.com