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Finding 5 of 27. deathwishcoffee.com

Scanned 3 Oct, 16:36 PKT

05

Fails, MedProductPXL 11/14Effort ~30mWho: Content/OpsJust do itPDP-08

Returns policy summarised near Add to cart

Phone screenshot on deathwishcoffee.com/products/power-surge-coffee, marked to show: Returns policy summarised near Add to cart
Mobile, 390 × 844
deathwishcoffee.com/products/power-surge-coffee
Desktop screenshot on deathwishcoffee.com/products/power-surge-coffee, marked to show: Returns policy summarised near Add to cart
Desktop, 1366 × 900

01What we found

No returns line or link was found within 600px of Add to cart.

02Why it costs sales

A short, plain returns line at the buy box removes the 'what if it doesn't fit' worry.

The research: risk reversal, loss aversionMain cause: anxietyFixes: motivation

03The fix. Who: Content/Ops

  1. 1Add a line under the delivery info: '30-day free returns', linking to the refund policy.

04What should change

Med impact on add-to-cart

44% of benchmarked sites don't link the return policy from the PDP (Baymard PDP 2026).

benchmark, not this store's forecast

If we add a one-line returns summary with a link next to ATC, then add-to-cart rate will rise, because purchase risk feels reversible.

mobile 390, deathwishcoffee.com/products/power-surge-coffeebaymard.comnngroup.com

Use j / k to move between findings. Scored from public pages only. A guide, not a forecast.