09
Fails, MedProductPXL 9/14Effort ~2hWho: Content/OpsJust do itPDP-12
Enough product images, with thumbnails and zoom

deathwishcoffee.com/products/power-surge-coffee

01What we found
6 product image(s). The main image is smaller than the space it fills.
02Why it costs sales
Online, images replace touch; too few images or hidden gallery navigation leave quality questions open.
The research: tangibilityMain cause: clarity / anxietyFixes: motivation
03The fix. Who: Content/Ops
- 1Add at least 3 to 5 photos (front, detail, in use/scale) and use your theme's zoom/swipe gallery.
04What should change
Med impact on add-to-cart
If each product has 3 to 5+ images with visible thumbnails and zoom, then add-to-cart rate will rise, because shoppers can inspect the product.
mobile 390, deathwishcoffee.com/products/power-surge-coffeebaymard.comcxl.com