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Finding 10 of 27. deathwishcoffee.com

Scanned 3 Oct, 16:36 PKT

10

Fails, MedProductPXL 9/14Effort ~1hWho: Content/OpsJust do itPDP-15

Size guide available near the size selector

Phone screenshot on deathwishcoffee.com/products/power-surge-coffee, marked to show: Size guide available near the size selector
Mobile, 390 × 844
deathwishcoffee.com/products/power-surge-coffee
Desktop screenshot on deathwishcoffee.com/products/power-surge-coffee, marked to show: Size guide available near the size selector
Desktop, 1366 × 900

01What we found

The product has a size option and no size guide was linked from the page.

02Why it costs sales

Fit uncertainty makes apparel shoppers hesitate; a size guide at the selector answers it in context.

The research: uncertainty reductionMain cause: anxietyFixes: ability

03The fix. Who: Content/Ops

  1. 1Add a 'Size guide' link beside the size picker that opens a chart in a drawer, plus a one-line fit note ('Runs true to size').

04What should change

Med impact on add-to-cart

If we add a size-guide link next to the size options, then add-to-cart rate will rise, because shoppers can choose a size confidently.

mobile 390, deathwishcoffee.com/products/power-surge-coffeebaymard.com

Use j / k to move between findings. Scored from public pages only. A guide, not a forecast.